What key trends are shaping Mitsubishi’s product portfolio, and what does this mean for the supporting R&D operations?
The connected, autonomous and electrification trends are the biggest influence on our portfolio right now, especially electrification. Under our recently unveiled midterm plan, Challenge 2025, we announced 16 new models globally, nine of which will be electrified. As a result, MRDA’s R&D is already involved with benchmarking and understanding what US customers want and need from an electrified vehicle.
The 2023 Outlander PHEV is a perfect example. We’ve had an overwhelmingly positive response to that model, and it shows how we’ve managed to balance those customer needs and wants into a versatile and affordable package.
In light of consumer requirements, what specific technology areas have you been homing in on?
Battery technology is first and foremost, specifically battery cost and weight. Charging is also a big deal, especially in the US. With the Outlander PHEV, the
CHAdeMO DC quick charge is something that really helps with charge time. Connectivity is another focus. The customer can see what their car can do, how far it can go on a charge, and where the next charging station is. At the same time, we can see how the customer uses the vehicle.
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