But it isn’t just those who have served in the military who are active members. In fact, many participants are drawn to the organization because they feel a deep connection to or have loved ones who’ve served in the U.S. Air Force, U.S. Army, U.S. Coast Guard, U.S. Marines, U.S. Navy or Space Force.
“I’m an ally,” explains Ruth Jessen, senior analyst in Legal at Toyota. “I didn’t actually serve. My grandpa was in the Navy during World War II, and I’ve just always loved to support the military community because they do what I cannot. I recognize the sacrifices that the people make, and their families make, and I just try to find a way to help fill the gaps on the backside.”