Volkswagen has been inseparably linked to Chattanooga, Tennessee since breaking ground on its world-class production facility in 2009 – generating economic growth and creating careers.
$4.3 billion invested in Volkswagen's Chattanooga Plant since 2009.
175K
As of November 2023, Volkswagen Chattanooga has produced 175,000 vehicles (YTD).
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Volkswagen Chattanooga is home to the assembly of the ID.4, Atlas, and Atlas Cross Sport.
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Volkswagen Chattanooga employs 4,500 team members.
164K
Volkswagen's investments have led to 164,470 direct and indirect jobs.
Read the full Volkswagen Group of America Economic Impact Report here.
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Volkswagen Group of America and its Dealers Support More Than 164K American Jobs
Volkswagen Group of America (VWGoA) as well as its authorized, independent Volkswagen and Audi dealerships support 164,470 direct, indirect, and induced jobs and contribute nearly $44 billion in economic output across the U.S., according to a newly released study by Deloitte. The study, commissioned by VWGoA, highlights the company’s recent investments and growth since the last study in 2019.
“This study underscores our deep investment and long-term commitment in the American market,” said Dr. Kjell Gruner, President and CEO, Volkswagen Group of America. “In the past 5 years, we’ve grown our manufacturing footprint and advanced our R&D capabilities to drive meaningful economic impact in the communities where our valued team members live and work.”
Volkswagen of America, Inc. today debuted its newest brand campaign, “Proudly Assembled in Chattanooga.” This is a heartfelt and visually stunning tribute to its American workforce and the customer journeys that begin at Volkswagen’s assembly plant in Chattanooga, Tennessee.
The campaign—featuring the Atlas, Atlas Cross Sport, and fully-electric ID.4—takes viewers behind the scenes to where every drive begins: the factory floor. Through poetic storytelling and vivid imagery, “Proudly Assembled in Chattanooga” connects the soul of Volkswagen vehicles to the people and places that are responsible for them.
“At its core, this campaign is about pride—in our people, in our products, and in the idea that great things are built right here at home,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing for Volkswagen of America. “Our goal was to highlight what our vehicles can do, where they come from, and the care that goes into each one.”
VolkswagenChattanooga is pioneering a transformative approach to corporate environmental responsibility, leveraging its manufacturing facility as a catalyst for community-wide conservation and environmental education. The automotive manufacturer demonstrates how industrial leadership can directly support environmental stewardship and youth education through strategic partnerships and an innovative outdoor classroom.
Situated adjacent to Volkswagen‘s manufacturing facility, an inspiring outdoor classroom revolutionizes how local students from 3rd grade through high school learn about environmental conservation. This innovative learning space serves as a living laboratory, providing hands-on environmental education that extends far beyond traditional classroom walls.
Volkswagen is working to improve the overall quality of life in the Volunteer State while ensuring a future quality workforce pool. One way Volkswagen is doing this is by offering workforce development programs. Learn more here.
Volkswagen Group of America Continues Partnership with Boys & Girls Club of Chattanooga
Volkswagen Group of America is continuing with its fourth consecutive year of partnership with the Boys & Girls Club of Chattanooga through continued sponsorship of their 2025 Summer Camp. The omprehensive sponsorship supports over 1,000 local children ages six through 13 with programming that addresses critical community needs during the summer months.
Volkswagen's eLabs Empower Students Through Cutting-Edge Technology
On Thursday, February 27, more than 150 local Chattanooga students participated in the VW eLabs showcase, hosted by the University of Tennessee. Students from the eLabs program arrived bright and early to share their innovative creations with the group. Under the leadership of the Public Education Foundation (PEF) in collaboration with Volkswagen Group of America, the state of Tennessee and Hamilton County Schools, eLabs empowers students to engage with emergent technologies such as automated manufacturing equipment, 3D printers, robotics, microcomputers, renewable energy kits and digital design tools.
Volkswagen Partners with Greater Washington Urban League
Volkswagen Group of America partnered with the Greater Washington Urban League for the the fourth year of the Future Leaders in Mobility Program. This program invites high school students from historically underserved communities in the DMV region to apply for a week of learnings about a career in the automotive industry.