Member News

Subaru of America’s Annual Share the Love Event Reaches $288 Million in Charitable Donations

April 10, 2024

Sixteenth Annual Subaru Share the Love® Event Exceeds Goal, Donating $31.6 Million to Charitable Organizations Around the Country

Subaru of America, Inc. today announced that the 2023 Subaru Share the Love® Event surpassed its goal, reaching a total of $288 million in donations over the past sixteen years of the event. Last year, the initiative raised $31.6 million overall for charities nationwide, with Subaru and its retailers donating over $24 million to local organizations through the hometown charity portion of the campaign.

In 2023, all Subaru retailers across the U.S. participated in the annual Share the Love Event, demonstrating their commitment to being “More Than a Car Dealer.” Customers purchasing or leasing during the campaign period could choose one of four national charity partners or a local hometown charity of the retailer’s choice to receive donations. The overwhelming majority of donations, over three-quarters, went to local charitable organizations, with more than $24 million being donated to over 830 hometown charities close to Subaru owners’ hearts.

Read the full press release here.