Hyundai Puts Pediatric Cancer on Notice With New Hyundai Hope on Wheels Campaign, The Mark of a Warrior

Hyundai Motor America today launched The Mark of a Warrior, a new national campaign supporting Hyundai Hope on Wheels®, a 501(c)(3) nonprofit organization dedicated to helping end childhood cancer. Built around the iconic Hyundai Hope on Wheels handprint, the campaign transforms a long-standing symbol of hope into a powerful emblem of courage, resilience and determination. Through advertising, social media, community activations and partnerships, the campaign honors young cancer warriors while inviting communities nationwide to join the fight.

With a child diagnosed with cancer every 36 minutes, the need remains urgent. Over the past 28 years, Hyundai Hope on Wheels, supported by Hyundai, its dealers and every new Hyundai sold, has contributed more than $300 million to pediatric cancer research, helping improve outcomes for more than 40,000 children.* Through The Mark of a Warrior, Hyundai is calling on Americans to help put childhood cancer on notice and bring every warrior home.

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