Member News

Hyundai Celebrates Asian Culture and Influence During Asian American Pacific Islander Heritage Month

May 28, 2024

Hyundai recognizes Asian American Pacific Islander (AAPI) Heritage Month throughout May with a series of partnerships, digital engagement, and grassroots initiatives that celebrate the culture and influence of the AAPI community. The programming series includes the Los Angeles premiere and screening of the documentary ‘Songs of Love’, World Journal’s digital campaign “Celebrating Heritage – Exploring Stories, and experiential vehicle displays to complement the ad campaign launch of the rugged and stylish all-new 2024 Santa Fe SUV.

“Hyundai is honored to celebrate the rich and diverse heritage of the AAPI community. Our commitment to recognizing and uplifting the significant contributions of Asian Americans and Pacific Islanders extends beyond mere acknowledgment; it is a continuous, year-long effort,” said Angela Zepeda, CMO, Hyundai Motor America. “We actively seek to foster deeper connections and understanding through our initiatives, and we are dedicated to celebrating the vibrant cultures and traditions within these communities. By supporting AAPI voices and stories, we hope to contribute to a more inclusive and appreciative society.”

Read the full press release here.