Mercedes-Benz Celebrates Launch of First Line of Electric Vehicles by Engaging Consumers to Create Clean Energy and Supporting STEM Education
September 3, 2021
To celebrate the launch of its first line of electric vehicles, Mercedes-Benz USA has developed an activation at the 2021 US Open to educate fans about its electrification efforts. The luxury automotive brand will engage tournament attendees to create and harvest clean energy that will be used to help power an upcoming exclusive event with global partner Alicia Keys. The Mercedes-EQ family of vehicles will combine sophistication, sustainability, high-end technology and style for an unprecedented fully electric luxury experience. The first vehicle from the line, the all-new 2022 EQS Sedan, will launch later this year.