Affordability

International automakers provide American consumers with the most affordable* options on the market, selling 88% of the U.S.-made affordable vehicles bought by Americans last year.

*vehicles priced $35,000 and below

Sales

88%

International automakers sold 88% of the 1.65 million U.S.-made affordable vehicles bought by Americans last year.

76%

International automakers sold 4 million vehicles priced at $35,000 or less to U.S. consumers in 2025: 76% of the 5.3 million affordable vehicles bought in the U.S. last year.

50%

More than 50% of international automakers' non-luxury sales were priced below $35,000.

90%

International automakers offer 32 vehicle models where 90% or more of those bought were priced below $35,000.

Production

36%

36% of affordable vehicles sold by international automakers were made in the U.S.

67%

67% of affordable vehicles sold by international automakers were made in North America.

Data based on Autos Drive America 2024 Economic Impact Report & Jan-Dec 2025 New Vehicle Registration Data

International Automakers Outperform Industry Average for Affordable Vehicles

International automakers sold 4 million vehicles priced at $35,000 or less to U.S. consumers in 2025: 76% of the 5.3 million affordable vehicles bought in the U.S. last year.