Hyundai and Strava’s Miles for the Warriors Challenge Sets All-Time Distance Record With Nearly 20 Million Miles

Hyundai Motor America and Strava announced that the Miles for the Warriors Challenge set an all-time distance record for a Strava challenge, with more than 150,000 participants logging 19,959,136 miles in September. Launched Sept. 2 for Childhood Cancer Awareness Month, the challenge was part of The Mark of a Warrior, Hyundai Motor America’s national campaign supporting Hyundai Hope on Wheels®, a 501(c)(3) nonprofit dedicated to helping end childhood cancer. Participants were invited to run, walk, wheel, bike, hike or swim in support of the 400,000 children diagnosed with cancer globally each year.

The challenge began with a 400,000-mile goal and a $1 million donation commitment from Hyundai to Hyundai Hope on Wheels. Participants reached the goal in the first 24 hours, prompting Hyundai to double the mileage goal to 800,000 miles and its donation commitment to $2 million. The community surpassed the new goal two days later. In recognition of the challenge’s record-setting achievement, Hyundai is contributing an additional $1 million, bringing its total donation through the challenge to $3 million.

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