Volkswagen of America celebrated the recent start of assembly of the all-new 2027 Atlas family yesterday at its Chattanooga plant, a key milestone for the brand’s U.S. operations. Local government officials, community stakeholders, and Volkswagen leadership joined on-site to commemorate the moment and sign a commemorative Atlas hood.
Since its introduction to the Chattanooga assembly line in December 2016, the Volkswagen Atlas has become a defining chapter in the history of Volkswagen Chattanooga. Designed specifically for the North American market, the three-row SUV prompted an initial $900 million expansion of the Chattanooga plant and marked Volkswagen’s commitment to assembling vehicles tailored to American families. Atlas has since come to be a major driver of the Volkswagen brand’s identity in the American market. Since the first Atlas rolled off the assembly line, Chattanooga has assembled more than one million Atlas and Atlas Cross Sport vehicles, helping establish the nameplate as one of Volkswagen’s best-selling nameplates in the United States and reinforcing the Tennessee plant’s role as a cornerstone of the company’s North American growth strategy.
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