Member News

Subaru Loves to Care® Provides Warmth, Love, and Support to Cancer Patients in Partnership with Blood Cancer United

June 1, 2026

In over 10 years of partnership, the initiative will reach over 550,000 patients in total with matching financial support, essential donations, and heartfelt messages

Subaru of America, Inc. (SOA) today announced that, in over 10 years of partnership as the largest automotive donor to Blood Cancer United® (formerly The Leukemia & Lymphoma Society), Subaru and its retailers will have supported more than 550,000 cancer patients and their families nationwide. Through the Subaru Loves to Care® initiative, the automaker helps provide critical financial assistance, comfort items, and handwritten messages of hope to individuals impacted by blood cancer, reinforcing its broader commitment to being More Than a Car Company®.

Learn more here. 

New research from Autos Drive America showcases how international automakers are driving the U.S. affordable vehicle market.

Learn more in our new automotive affordability white paper.

CLICK HERE