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Acura Celebrates 40 Years of Precision Crafted Performance

March 27, 2026

Acura today celebrates 40 years since debuting in America on March 27, 1986, as the first Japanese luxury car brand. With the introduction of the Legend sedan and the sporty Integra, Acura marked a turning point in the luxury car market as a brand powered by innovation, outstanding quality and reliability, and industry-leading customer satisfaction.

In conjunction with the milestone, Acura returns to its hometown race with the Acura Integra 40 Racer, a first-generation Integra tribute build honoring the brand’s first race car–the Comptech Integra No. 48–which won consecutive IMSA International Sedan Series Manufacturers’ and Drivers’ Championships from 1987 to 1990. The recreated race car was built by Honda Racing Corporation US (HRC US) and will make its debut at the 51st Acura Grand Prix of Long Beach.

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International automakers sold 88% of the U.S.-made affordable vehicles bought by Americans last year.

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