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Hyundai Donates $1 Million to Pediatric Cancer Research Through Epic Picks For The Big Game

February 9, 2026

Thousands of social media users came together for the Big Game to participate in Hyundai’s Epic Picks social media campaign, making game predictions to support pediatric cancer research and turning game-day engagement into real-world impact. The result: Hyundai Motor America is donating $1 million to Hyundai Hope on Wheels, a 501(c)(3) nonprofit organization dedicated to supporting pediatric cancer research

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International automakers sold 88% of the U.S.-made affordable vehicles bought by Americans last year.

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