Member News

Volvo Cars launches ‘Our Volvo Story’ campaign and sweepstakes to celebrate 70 years of impact in the United States

Our Volvo Story
July 22, 2025

In honor of Volvo Cars’ 70th anniversary in the United States, the Swedish automaker is launching “Our Volvo Story” — a campaign that pays tribute to the employees, retailers, technicians, and loyal customers who have defined the brand’s legacy in America. Seven decades ago, the first Volvo, a PV444, was unloaded in the United States at a port in Long Beach, California. With today’s electrified lineup, Volvo Cars continues to be driven by its commitment to people-first design, technological innovation, and a safer, more sustainable future.

Learn more here.

New research from Autos Drive America showcases how international automakers are driving the U.S. affordable vehicle market.

Learn more in our new automotive affordability white paper.

CLICK HERE