Yesterday, Mercedes-Benz USA (MBUSA) and Safe Kids Worldwide, one of its national nonprofit partners, launched a new children’s book, Clifford Takes a Ride, in collaboration with Scholastic. The book follows the journey of Clifford the Big Red Dog and gives readers essential tips to stay safe in and around vehicles. MBUSA and Safe Kids Worldwide will distribute 30,000 free copies of the book to families across the country through Mercedes-Benz dealerships and Safe Kids Worldwide coalitions. This book and safety tour is part of MBUSA’s corporate social responsibility initiative, Driving Your Future, which aims to empower the next generation.
To celebrate the book’s release and raise awareness about passenger and pedestrian safety, MBUSA and Safe Kids Worldwide kicked off a four-city book and safety tour, beginning with an event yesterday in Atlanta. The launch event at Mercedes-Benz Stadium welcomed MBUSA Brand Ambassador Matt Ryan and more than 500 enthusiastic campers from the YMCA of Metro Atlanta.
“Mercedes-Benz has a longstanding commitment to safety and innovation, and we are proud to reinforce these vital topics with a young audience through this fun and educational story and have the chance to directly interact with kids across the country with our book and safety tour. Partnering with Safe Kids Worldwide, the YMCA and Matt Ryan to bring these important lessons to life a true testament to our commitment to community and safety.” Dimitris Psillakis, President and CEO of Mercedes-Benz USA
Read the full press release here.
