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Honda Launches ‘Drive the Legacy’ Initiative to Advance its Long-term Commitment to HBCUs

January 23, 2024
  • Builds on Honda’s more than 30-year relationship with HBCUs, which has impacted over 300,000 students and provided more than $14 million in grants since 1989
  • Programs aim to support HBCUs and recruit top talent to Honda careers.
  • Initiative includes partnership with the Thurgood Marshall College Fund and HBCU initiatives funded through Honda’s Corporate Social Responsibility and the Honda USA Foundation Pillars for Environment, Education, Mobility, Community, and Traffic Safety.

Honda has launched a new, multifaceted initiative called “Drive the Legacy” to advance the company’s longstanding commitment to Historically Black Colleges and Universities (HBCUs) and attract top talent to Honda careers. The initiative focuses on four key pillars: educational and career opportunities, program and infrastructure support, outreach and advocacy, and unique experiences that celebrate HBCU culture.

For more than three decades, Honda has positively impacted the lives of nearly 300,000 HBCU students and awarded over $14 million in grants supporting HBCU education programs and facility improvements.  Through the “Drive the Legacy” initiative, Honda partners with HBCUs and organizations such as the National Urban League, as well as local UNCF chapters, to pursue various grant programs, including the Honda Thurgood Marshall College Fund Immersion Experience, and the Honda DreamCab YouTube series, which awards students with prizes for engaging in an educational quiz show.