Mitsubishi Motors Partners with Emergent Media to Create “Soul Pursuits” Mini-Series
March 25, 2021
Mitsubishi Motors North America, Inc. (MMNA) announced a partnership with Emergent Media, a house of lifestyle brands fueled by content that helps marketers reach the right audiences, to create “Soul Pursuits,” a documentation of renowned filmmaker Erika Gilsdorf’s year-long eco-tour across America in her 2020 Outlander PHEV.
Gilsdorf, who began her journey in early January, is spending 2021 traveling across the country, towing a custom tiny house and meeting inspiring people making a difference for their communities and for the planet. Gilsdorf met up with Emergent Media in California to create a mini docuseries about her expedition and the hard-working, change-making small business owners she meets along the way. While the two episodes will show the power, versatility and reliability of Mitsubishi’s plug-in hybrid electric vehicle, they also showcase small batch workers with big hearts who are focused on creating a better, more sustainable world for future generations.
You can watch the first “Soul Pursuits” episode with Dylan Gordon here and learn more about Erika’s journey, the people she meets and the Outlander PHEV. The second episode, which follows Trevor and Maddie Gordon, will focus on minimizing our carbon footprints and launches on Earth Day.